Program Structure:

The BBA curriculum is structured to provide a blend of core business subjects, soft skills development, and practical exposure. The program includes lectures, case studies, group discussions, internships, and projects, which ensure that students gain a well-rounded understanding of the business environment.

Core Subjects:

• Principles of Management: Introduction to the basics of management, including planning, organizing, and controlling.
• Financial Accounting: Understanding financial statements, balance sheets, profit and loss accounts, and other financial reports.
• Marketing Management: The strategies and techniques used to promote products or services, including market research and consumer behavior.
• Business Law: Study of legal principles governing business operations, contracts, and trade regulations.
• Human Resource Management (HRM): Principles and practices involved in managing people in organizations, including recruitment, training, and employee relations.
• Economics for Managers: Basic economic principles and their application in decision-making for businesses.
• Business Communication: Development of effective communication skills for business purposes, including report writing, presentations, and interpersonal communication.
• Organizational Behavior: Study of individual and group behavior within organizations and how to manage them effectively.
• Quantitative Techniques: Introduction to statistical tools and methods used in decision-making and business analysis.
• Entrepreneurship: Principles of starting and managing a business, including opportunity identification, risk management, and funding.

Specializations (Depending on the Program and Institution):

• Marketing Management
• Finance Management
• Human Resource Management
• International Business
• Supply Chain Management
• Information Technology Management
• Entrepreneurship

Practical Components:

• Internships: Hands-on experience working with companies or startups, allowing students to apply business theories in real-world settings.
• Group Projects: Collaboration with peers to solve business problems and come up with strategic solutions.
• Case Studies: Analyzing real business problems and providing practical solutions based on business theories.
• Workshops and Seminars: Interactive sessions with industry experts to understand current business trends and practices.

Skills Acquired:

• Business Knowledge: Comprehensive understanding of business operations, finance, marketing, and management.
• Leadership and Management Skills: Developing the ability to lead teams, manage resources, and make strategic decisions.
• Analytical and Critical Thinking: Ability to evaluate business situations, identify issues, and provide solutions.
• Communication and Presentation Skills: Effectively communicating business ideas, strategies, and solutions to stakeholders.
• Problem-Solving: Developing creative and practical solutions to business challenges.